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      <image:title>Bloomreach</image:title>
      <image:caption>A/B testing on blogs</image:caption>
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      <image:caption>Loomi product visualization</image:caption>
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      <image:caption>OOH AI-visuality</image:caption>
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      <image:title>Bloomreach</image:title>
      <image:caption>Responsive Hubspot LP application</image:caption>
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    <loc>https://www.gregorfe.com/contact</loc>
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    <lastmod>2024-11-26</lastmod>
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    <loc>https://www.gregorfe.com/meet-greg</loc>
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    <lastmod>2024-12-05</lastmod>
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    <loc>https://www.gregorfe.com/driftline</loc>
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    <lastmod>2025-01-15</lastmod>
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      <image:title>Driftline</image:title>
      <image:caption>Industry landscape</image:caption>
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      <image:title>Driftline</image:title>
      <image:caption>Responsive ecomm web design</image:caption>
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      <image:title>Driftline</image:title>
      <image:caption>Initial logo concepts</image:caption>
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      <image:caption>Macro influencer collaborations</image:caption>
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      <image:caption>Wireframe sketches</image:caption>
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      <image:title>Driftline</image:title>
      <image:caption>Product lifestyle photography</image:caption>
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      <image:title>Driftline</image:title>
      <image:caption>Wireframe renderings &amp; refined website mockup</image:caption>
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    <image:image>
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      <image:title>Driftline</image:title>
      <image:caption>Organic &amp; paid social management</image:caption>
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      <image:title>Driftline</image:title>
      <image:caption>YouTube behind-the-scenes campaign</image:caption>
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      <image:title>Driftline</image:title>
      <image:caption>Shark Tank appearance (May 2021)</image:caption>
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    <image:image>
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      <image:title>Driftline</image:title>
      <image:caption>Product lifestyle photography</image:caption>
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    <image:image>
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      <image:title>Driftline</image:title>
      <image:caption>Digital publication promotions</image:caption>
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  <url>
    <loc>https://www.gregorfe.com/wholesome-meats</loc>
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    <priority>0.75</priority>
    <lastmod>2025-01-14</lastmod>
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      <image:title>Wholesome Meats</image:title>
      <image:caption>Industry research</image:caption>
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      <image:title>Wholesome Meats</image:title>
      <image:caption>Competitive analysis</image:caption>
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      <image:title>Wholesome Meats</image:title>
      <image:caption>Brand benefits comparison</image:caption>
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      <image:title>Wholesome Meats</image:title>
      <image:caption>Target audience &amp; persona breakdown</image:caption>
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      <image:title>Wholesome Meats</image:title>
      <image:caption>CPG iterations</image:caption>
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      <image:title>Wholesome Meats</image:title>
      <image:caption>Customer approved packaging A, Photoshoot production</image:caption>
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      <image:title>Wholesome Meats</image:title>
      <image:caption>Customer approved packaging B, Photoshoot production</image:caption>
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      <image:title>Wholesome Meats</image:title>
      <image:caption>Web and email design</image:caption>
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      <image:title>Wholesome Meats</image:title>
      <image:caption>Paid social ads</image:caption>
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      <image:title>Wholesome Meats</image:title>
      <image:caption>Restaurant menu design</image:caption>
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    <image:image>
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      <image:title>Wholesome Meats</image:title>
      <image:caption>Nationwide packaging design</image:caption>
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    <image:image>
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      <image:title>Wholesome Meats</image:title>
      <image:caption>Direct mail collateral</image:caption>
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  <url>
    <loc>https://www.gregorfe.com/element-finance</loc>
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    <lastmod>2025-01-16</lastmod>
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    <image:image>
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      <image:title>Element Finance</image:title>
      <image:caption>Market analysis (2021)</image:caption>
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    <image:image>
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      <image:title>Element Finance</image:title>
      <image:caption>Web &amp; stationery rebrand</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737b06a7166dc1825b087e0/64e40c69-c426-410e-952a-0b8c5f3d3c7f/ef_analysis+%E2%80%93+2.jpg</image:loc>
      <image:title>Element Finance</image:title>
      <image:caption>Logo rebrand vs. original design</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737b06a7166dc1825b087e0/3ccafe7c-2ffd-49e2-a06d-0bac23b5e287/ef_solution+%E2%80%93+2.jpg</image:loc>
      <image:title>Element Finance</image:title>
      <image:caption>Email marketing thought leadership</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737b06a7166dc1825b087e0/1b1fb231-2b53-4384-b7ea-b3c4e1403540/ef_analysis+%E2%80%93+3.jpg</image:loc>
      <image:title>Element Finance</image:title>
      <image:caption>Trusted &amp; approachable color palette rebrand</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737b06a7166dc1825b087e0/10dae696-e343-4d1e-b88f-88d17b2b3df4/ef_solution+%E2%80%93+3.jpg</image:loc>
      <image:title>Element Finance</image:title>
      <image:caption>Social media account rebrand</image:caption>
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    <image:image>
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      <image:title>Element Finance</image:title>
      <image:caption>Geometric typography rebrand</image:caption>
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      <image:title>Element Finance</image:title>
      <image:caption>Infographics &amp; collateral rebrand</image:caption>
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  <url>
    <loc>https://www.gregorfe.com/ui-ux</loc>
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    <priority>0.75</priority>
    <lastmod>2025-01-24</lastmod>
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      <image:title>UI/UX</image:title>
      <image:caption>Lo-fi wireframe concepts</image:caption>
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    <image:image>
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      <image:title>UI/UX</image:title>
      <image:caption>Persona development</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737b06a7166dc1825b087e0/c6c1dc80-b46e-4c72-a5b5-6277b0683e16/elemental_wireframes+%E2%80%93+1.jpg</image:loc>
      <image:title>UI/UX</image:title>
      <image:caption>Original wireframes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737b06a7166dc1825b087e0/83920395-936e-45a3-8295-91179a6d3216/gc_wireframes+%E2%80%93+2.jpg</image:loc>
      <image:title>UI/UX</image:title>
      <image:caption>Hi-fi prototype of home page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737b06a7166dc1825b087e0/ded418ca-fb45-4928-81a5-90d0d7013730/aa_personas+%E2%80%93+2.jpg</image:loc>
      <image:title>UI/UX</image:title>
      <image:caption>Persona development</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737b06a7166dc1825b087e0/f21471e4-a9a5-44f4-9e3c-13af2fc9aea0/elemental_wireframes+%E2%80%93+2.jpg</image:loc>
      <image:title>UI/UX</image:title>
      <image:caption>Original wireframes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737b06a7166dc1825b087e0/046982d0-fe02-4a97-9369-205e5382a518/aa_payoff+%E2%80%93+1.jpg</image:loc>
      <image:title>UI/UX</image:title>
      <image:caption>Responsive website redesign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737b06a7166dc1825b087e0/e5191df7-08b3-4117-994b-90cd384009cf/elemental_payoff+%E2%80%93+1.jpg</image:loc>
      <image:title>UI/UX</image:title>
      <image:caption>Responsive mobile design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737b06a7166dc1825b087e0/9c8f4c8c-99dc-44a4-a9f2-f261cb5abf76/gc_payoff+%E2%80%93+1.jpg</image:loc>
      <image:title>UI/UX</image:title>
      <image:caption>Final design implementation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737b06a7166dc1825b087e0/59646183-5b0d-4d23-897a-afd204e0449f/aa_payoff+%E2%80%93+2.jpg</image:loc>
      <image:title>UI/UX</image:title>
      <image:caption>Responsive website redesign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737b06a7166dc1825b087e0/afe11633-93b7-4242-93d3-b8cf6bc73216/elemental_payoff+%E2%80%93+2.jpg</image:loc>
      <image:title>UI/UX</image:title>
      <image:caption>Responsive web design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737b06a7166dc1825b087e0/551e0354-656f-4e7b-ac15-68d733b05fef/gc_payoff+%E2%80%93+2.jpg</image:loc>
      <image:title>UI/UX</image:title>
      <image:caption>Responsive design implementation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737b06a7166dc1825b087e0/9ae93027-2a3f-490e-8a6a-8ffb9c907016/aa_payoff+%E2%80%93+3.jpg</image:loc>
      <image:title>UI/UX</image:title>
      <image:caption>Logo &amp; label rebrand</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737b06a7166dc1825b087e0/000b0b3b-3148-4629-bd3d-9f0292c90d15/aa_payoff+%E2%80%93+4.jpg</image:loc>
      <image:title>UI/UX</image:title>
      <image:caption>Logo &amp; label rebrand</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gregorfe.com/branding</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737b06a7166dc1825b087e0/9d910a53-cc0c-45d9-83d3-254696752e70/branding_hero.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737b06a7166dc1825b087e0/151f98ab-5589-4216-a33d-6bfa612344a5/USAF_sketches+%E2%80%93+1.jpg</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Commander's Coin vector (front)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737b06a7166dc1825b087e0/e8c1723b-5f02-472d-af4c-d89fd5655c47/USAF_sketches+%E2%80%93%C2%A02.jpg</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Commander's Coin vector (back)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737b06a7166dc1825b087e0/c1c9edf1-ed3c-4796-a86a-ed00bc0daa35/USAF_payoff+%E2%80%93%C2%A01.jpg</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Minted Commander's Coin (front)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737b06a7166dc1825b087e0/5d74cc71-bf3d-4a3e-86a8-444b4fa1a227/USAF_payoff+%E2%80%93%C2%A02.jpg</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Minted Commander's Coin (back)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737b06a7166dc1825b087e0/254e276e-02a6-403d-9d45-6be53b8532cf/USAF_payoff+%E2%80%93%C2%A03.jpg</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Group &amp; Squadron patch concepts</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737b06a7166dc1825b087e0/271c4483-bfe4-4953-b71a-adeb74a8b6b3/USAF_payoff+%E2%80%93%C2%A05.jpg</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Group patch turned into physical award</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6737b06a7166dc1825b087e0/28910aba-444f-44f4-bf3f-ffe9a7c442bf/USAF_payoff+%E2%80%93%C2%A04.jpg</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Physical patch for squadron-wide uniforms</image:caption>
    </image:image>
  </url>
</urlset>

